资料题：Why was the memo written?

Delta TechnologiesTo: Sales department employees From: Pete Springer, directorAlice Lee, assistant director Date: February 15 Subject: Wholesale OperationsThe board is pleased with the sales department's performance last year. By forming agreements with distributors across the country, Delta Technologies increased retail sales of desktop and laptop computers by 20 percent. This year, the board wants us to intensify wholesale operations by bidding for supply contracts with public and private companies.In connection with this, we have decided to create a standard procedure for preparing bids:*Research your client. Find out the nature of the client’s business to identify its equipment needs.*Define the client’s bid evaluation criteria. Read quotation requests thoroughly to learn the client's decision-making process and preferences for selecting equipment.*Identify price trends. To make a competitive offer, learn the standard wholesale packages, discounts, and special services provided by competitors.*Create a strategy for product endorsement and pricing. Once you have identified the client's needs and the most probable offers from competitors, determine the best bid you can give without compromising the transaction’s profitability.*Prepare a bid presentation. Create a presentation discussing your offer. Highlight product features and their benefits to the client’s operations.If you have questions or comments regarding the procedure, please contact us.