【Questions】
41 Analysis of costs and revenues of different products would assist the marketing department in respect of which
activity?
A.Differentiating the technical features of products from those of competitors
B.Calculating the maximum discounts that sales personnel are permitted to offer
C.Targeting sales efforts towards the most appropriate socio-economic groups
D.Determining production bonuses to be paid
42 According to Maslow's hierarchy of needs, which level of need is immediately below self-actualisation?
A.Esteem
B.Security
C.Social and belonging
D.Safety
43 The management team at ABC Co is preparing a Corporate Code of Ethics.
The following statements are commitments of ABC Co's directors and employees.
Which TWO of these are legitimate entries for inclusion into the code?
A.Obey the law, and conduct themselves with honesty and integrity
B.Avoid engaging in any activity where their personal interests interfere, or appear to interfere with those of the company
C.Ensure that any dealings with customers and suppliers maximise ABC's profits at all times
D.Ensure we maintain the same standards as other companies operating in our business sector
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