2019年在职攻人员攻读硕士学位英语模拟练习二

　3.词汇运用能力

　　Nike is one of the most powerful marketing companies in the business world today, but it had very small beginnings. This global giant company started in the1960s _1_ the company‘s founders selling cheap Japanese sports shoed to American high school _2_.

　　One of Nike‘s founders, Philip Knight began to sell imported Tiger shoes in I964. _3_ that the Japanese company might find a more established_4_, he developed his own brand name, Nike, named_5_ the Greek winged goddess of victory, Knight had believed that it _6_ enough to make high-quality, low-cost shoes for the _7_to grow. But this was not _8_- when rival shoe manufacturer Reebok began to present shoes _9_ a fashion symbol. As a result, in the year between 1986 and 1987, Nike‘s sales _10_ 18 percent.

　　Knight had to look urgently for a way to prop up the Nike image, He called in an unknown _11_ imaginative advertising agency, Weiden & Kennedy. To give Nike a new _12_, the agency created commercials and promotional ideas around Michael Jordan. The _13_focused on Jordan as the man_14_hard work and fancy shoes _15_ him to fly. The new Nike image and campaigns wasassociated inextricably with another essential factor in Weiden and Kennedy‘s _16_ . Nike advertising campaigns became famous for never showing the product or even _17_ Nike‘s name. They create a mood, an attitude, and then. _18_the product with that mood. From this point_19_, Nike modeled its marketing around entertainment, fashion, and attitude, a(n) _20_that was much admired by the young consumer.

　　1. A. for B. as C. with D. in

　　2. A. attendants B. athletes C. athletics D. audience

　　3. A. puzzled B, confused C. Wonted D. Bewildered

　　4. A. distributor B. producer C. manufacturer D, producer

　　5. A. under B.behind C. like D, after

　　6. A. were B.weren’t C. was D. wasn’t

　　7. A. sales B. risk C.expenditure D. profit

　　8 A. effective B. sufficient C. efficient D. proficient

　　9. A. with B. as C. like D to

　　10. A. gained B. elevated C.reduced D. dropped

　　11. A.but B. as well as C. and D. or

　　12. A. image B. brand C. advertisement I3. campaign

　　].3. A. feedbacks B. promotions C. potentials D. commercials

　　14. A. his B. what C whose D. which

　　15.A. enabled B.allowed C.facilitated D. caused

　　16. A. destination B. strategy C specification D. philosophy

　　17. A, referring B. mentioning C. boasting D. including

　　18 A. present B. match C. indicate D. associate

　　19. A. around B. out C. up I). on

　　20. A. approach h. brand C. aim D. product

　　CBCADCA BBD AADCAB BDDA

　　4. 综合练习

　　l. What is your earliest childhood memory? Can you remember learning to walk? to talk? The frst time you _1_ thunder or watched a television program? Adults seldom _2_ events much earlier that the year or so before entering school, just as children younger than three or four _3_ retain and specific, personal experiences.

　　A variety of explanations have been _4_ by psychologists for this "childhood amnesia". One argues that the hippocampus, the region of the brain which responsible For forming memories, does not mature _5_ about the age of two. But the most popular theory _6_ that, since adults do not think like children, they can‘t _7_ childhood memories. Adults think in words, and their life memories are like stories or _8_ one event follows _9_ as in novel or film. But when they search through their menial _10_ for early childhood memories to add to this verbal life story, they don‘t find any that fit the _11_ It‘s like trying to find a Chinese word in an English dictionary.

　　Now psychologist Annette Simms of the New York State University offers a new _12_ for childhood amnesia. She argues that there simply _13_ any early childhood memories to recall. According to Dr. Simms, children need to learn to use _14_ spoken description of their personal experiences in order to turn their own short-term, quickly _15_ impressions of them into long-term memories. In other _16_, children have to talk about their experiences and hear others talk about _17_.... Mother talking about the afternoon _18_ looking for seashells at the beach or Dad asking them about their day at Ocean park. Without tiffs _19_reinforcement, says Dr. Simms, children cannot form _20_ memories of their personal experiences.

　　1. A. touched B. heard C. listened D. felt

　　2. A. recall B. resolve C. involve D. interpret

　　3. A. merely B. really C. largely D. rarely

　　4. A. proposed B. witnessed C. canceled D. Figured

　　5. A. after B, since C. until D. once

　　6. A, contains B. maintains C. magnifies D. intervenes

　　7. A. access B. refer C. reflect D. attain

　　8. A. regulations B. descriptions C. narratives D. forecasts

　　9. A. the other B. others C. the rest D. another

　　10. A, flashes B. files C. outputs D, dreams

　　11, A. frame B. landscape C. footstep D. pattern

　　12. A. explanation B. factor C. emphasis D. arrangement

　　13.A. isn‘t B. wasn‘t C. aren‘t D. weren‘t

　　14.A. some else B. someone else‘s C. anyone else D. anyone else‘s

　　15, A. forgetting B. remembering C. forgotten D. remembered

　　16. A. words B. means C. senses D. cases

　　17. A, it B. them C. him D. theirs

　　18, A, taken B. spent C, used D. chosen

　　19. A. petty B. mutual C. habitual D. verbal

　　20. A. subordinate B. spiritual C. permanent D. conscious

　　BADACBACDBDACBCA BBDC