Which of the following is the best title for the text？

试卷相关题目

• 1It can be inferred from the last paragraph that

  A.top performers used to cling to their posts.

  B.loyalty of top performers is getting out-dated.

  C.top performers care more about reputations.

  D.it‘s safer to stick to the traditional rules.

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• 2The word “poached” （Line 3， Paragraph 4） most probably means

  A.approved of.

  B.attended to.

  C.hunted for.

  D.guarded against.

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• 3According to Paragraph 2， senior executives‘ quitting may be spurred by

  A.their expectation of better financial status.

  B.their need to reflect on their private life.

  C.their strained relations with the boards.

  D.their pursuit of new career goals.

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• 4When McGee announced his departure， his manner can best be described as being

  A.arrogant.

  B.frank.

  C.self-centere

  D.D.impulsiv

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• 5Regarding Gilbert‘s role in revitalizing the Philharmonic， the author feels

  A.doubtful.

  B.enthusiasti

  C.C.confident.

  D.puzzled.

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• 6Consumers may create “earned” media when they are

  A.obscssed with online shopping at certain Web sites.

  B.inspired by product-promoting e-mails sent to them.

  C.eager to help their friends promote quality products.

  D.enthusiastic about recommending their favorite products.

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• 7According to Paragraph 2，sold media feature

  A.a safe business environment.

  B.random competition.

  C.strong user traffic.

  D.flexibility in organization.

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• 8The author indicates in Paragraph 3 that earned media

  A.invite constant conflicts with passionate consumers.

  B.can be used to produce negative effects in marketing.

  C.may be responsible for fiercer competition.

  D.deserve all the negative comments about them.

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• 9Toyota Motor‘s experience is cited as an example of

  A.responding effectively to hijacked media.

  B.persuading customers into boycotting products.

  C.cooperating with supportive consumers.

  D.taking advantage of hijacked media.

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• 10Which of the following is the text mainly about ？

  A.Alternatives to conventional paid media.

  B.Conflict between hijacked and earned media.

  C.Dominance of hijacked media.

  D.Popularity of owned media.

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