解放军文职招聘考试虚假名人代言

 As is illustrated in the cartoon, a brand of milk powder advertised by a certain star has been proved to be the notorious substandard one, while a certain expert goes to the length of declaring house prices, medical costs and tuition in China are the lowest in the world. The cartoon vividly demonstrates the issue of false celebrity endorsement. 

In the past few years, due to counterfeit and shoddy products some stars advertised as well as fake and exaggerated information some experts advocated, successive disturbances are triggered in our country. The way that celebrities hold the scale and regulate their words and deeds in public has aroused wide concern.

Owing to the guiding influence of celebrities, their words and deeds are tempting for the public. Celebrity endorsement is a double-edged sword. Hence, celebrities should be responsible for what they said and did and be cautious about selecting products they endorse. It goes without saying that they should never be lured by profits and avoid taking joint responsibility. In fact, our government has laid down several regulations to standardize celebrity endorsement. Meanwhile, the media has increased supervision and exposure in intensity. It is expected that negative effects

brought about by celebrity endorsement will be drastically curbed and gradually disappear.