解放军文职招聘考试Advertising

 Advertising

Advertising reaches people through varied forms of mass communication. These media include news­papers, magazines, television, radio and outdoor signs. Advertisers buy space in newspaper and maga­zine to publish their advertisements. They buy time on television and radio to broadcast their commercials.

One of the several advantages is that most adults read a daily newspaper, and many of them specifically check the advertisments for information about products, services, or special sales.

A main advantage of television to advertisers is that it brings sight, sound and action directly to con­sumers in their homes. And one advantage of advertis­ing on radio is that people can listen to programmes while doing other things, such as driving a car or work­ing at home.

Magazines are usually read in a leisurely manner and are often kept for weeks or months before being discarded. While large colourful outdoor signs, which people pass by repeatedly, easily attract attention.

Other ways of advertising include the use of (1) transportation signs, (2) window displays, (3) point-of-sale displays, (4) telephone directories, and (5) novelties.