A.Readership declined significantly.
B.Consumers preferred other finance publications.
C.The owner chose to retire.
D.Publishing it was too expensiv
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The Bond Street Journal folds to Reemerge OnlineHornbull Corporation has announced it will cease publication of The Bond Street Journal effective January 1, ending the newspaper’s 60-year run as the nation’s leading source of financial news. On the company’s Web site, CEO Jack Diamond explains that the newspaper will continue to exist, but only online. “With the excessively high cost of printing daily issues, the board of directors wisely decided to pursue an Internet-only strategy which was first proposed two years ago,” he said. It was further revealed that The Bond Street Journal’s. 200,000 subscribers will automatically receive free subscriptions to the online version of The Bond Street Journal.Hornbull will still publish its most popular monthly titles, Observer, Magnate, and Livret, which continue to enjoy significant newsstand sales. Among the remaining industry players, Deep Blue’s Oracle is expected to emerge as The Bond Street Journal’s successor, although most observers believe it is only a matter of time before all print publications make the transition online.