Why did Riskey have the Frito-Lay logo redesigned、

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• 1One of the assumptions on which Frito-Lay bases its development strategy is that ________.

  A.consumers worldwide today are attracted by global brands

  B.local brands cannot compete successfully with American brands

  C.products suiting Chinese consumers’ needs bring more profits

  D.products identified as American will have promising market value

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• 2What do we learn about Frito-Lay from Paragraph 2、

  A.Its products use to be popular among overseas consumers.

  B.Its expansion has caused fierce competition in the snack marker.

  C.It gives half of its annual profits to its parent company.

  D.It needs to turn to the word market for development.

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• 3It is the belief of Frito-Lay’s head of global marking that ________.

  A.potato chips can hardly be used as a weapon to dominate the world market

  B.their company must find new ways to promote domestic sales

  C.the light golden color enhances the charm of their company’s potato chips

  D.people the world over enjoy eating their company’s potato chips

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• 4                                      Passage ThreeQuestions 17 to 20 are based on the passage you have just heard.

  A.They wanted to follow his example.

  B.They fully supported his undertaking.

  C.They were puzzled by his decision.

  D.They were afraid he wasn’t fully prepared.

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• 5                                   Passage TwoQuestions 14 to 16 are based on the passage you have just heard.

  A.They strongly believe in family rules.

  B.They are very likely to succeed in life.

  C.They tend to take responsibility for themselves.

  D.They are in the habit of obeying their parents.

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• 6Frito-Lay’s executives claim that the promoting of American food in the international market ________.

  A.won’t affect the eating habits of the local people

  B.will lead to economic imperialism

  C.will be in the interest of the local people

  D.won’t spoil the taste of their chips

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• 7What has happened to the Vrain School District、

  A.A huge financial problem has arisen.

  B.Many schools there are mismanaged.

  C.Lots of teachers in the district are planning to quit.

  D.Many administrative personnel have been laid off.

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• 8How did the residents in the Vrain School District respond to the budget shortage、

  A.They felt somewhat helpless about it.

  B.They accused those responsible for it.

  C.They pooled their efforts to help solve it.

  D.They demanded a through investigation.

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• 9In the view of State Treasurer Mike Coffman, the educational budget shortage is ________.

  A.unavoidable

  B.unthinkable

  C.insolvable

  D.irreversible

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• 10Why did Coffman request an investigation、

  A.To see if there was a deliberate cover-up of the problem.

  B.To find out the extent of the consequences of the case.

  C.To make sure that the school principals were innocent.

  D.To stop the voters approving the $212 million bong issu

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