Mass advertising helped to ________ the emphasis from the production of goods to their consumption.

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• 1Companies are struggling to find the right ________ between supply and demand, but it is no easy task.

  A.equation

  B.formula

  C.balance

  D.pattern

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• 2The most basic reason why dialects should be preserved is that language helps to ________ a culture.

  A.retain

  B.relate

  C.remark

  D.review

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• 3Computer power now allows automatic searches of fingerprint files to match a print at a crime ________.

  A.stage

  B.scene

  C.location

  D.occasion

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• 4Some research workers completely ________ all those facts as though they never existed.

  A.ignore

  B.leave

  C.refuse

  D.miss

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• 5Actually, information technology can ________ the gap between the poor and the rich.

  A.link

  B.break

  C.ally

  D.bridge

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• 6Because of his excellent administration, people lived in peace and ________ and all previously neglected matters were taken care of.

  A.conviction

  B.contest

  C.consent

  D.content

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• 7I know you’ve got a smooth tongue, so don’t talk me ________ buying it.

  A.away

  B.down

  C.out

  D.into

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• 8Showing some sense of humor can be a(n) ________ way to deal with some stressful situation.

  A.effective

  B.efficient

  C.favorable

  D.favorite

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• 9The situation described in the report ________ terrible, but it may not happen.

  A.inclines

  B.maintains

  C.sounds

  D.remains

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• 10The company is trying every means to ________ the wholesale price of its products.

  A.pull down

  B.put down

  C.set down

  D.bring down

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