Why do large companies have difficulty switching to new markets、

试卷相关题目

• 1Why does the author mention Kodak’s invention of the first digital camera、

  A.To show its early attempt to reinvent itself.

  B.To show its effort to overcome complacency.

  C.To show its quick adaptation to the digital revolution.

  D.To show its will to compete with Japan’s Fuji photo.

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• 2What do we learn about Kodak、

  A.It went bankrupt all of a sudden.

  B.It is approaching its downfall.

  C.It initiated the digital revolution in the film industry.

  D.It is playing a dominant role in the film market.

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• 3What is the general guideline the Rand researchers suggest about junk food control、

  A.Guiding people to make rational choices about food.

  B.Enhancing people’s awareness of their own health.

  C.Borrowing ideas from alcohol control measures.

  D.Resorting to economic, legal and psychological means.

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• 4What is the purpose of California’s rule about alcohol display in gas stations、

  A.To effectively limit the density of alcohol outlets.

  B.To help drivers to give up the habit of drinking.

  C.To prevent possible traffic jams in nearby areas.

  D.To get alcohol out of drivers’ immediate sight.

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• 5Why do policymakers of alcohol control place density restrictions、

  A.Few people are able to resist alcohol’s temptations.

  B.There are already too many stores selling alcohol.

  C.Drinking strong alcohol can cause social problems.

  D.Easy access leads to customers’ over-consumption.

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• 6What does the author say Kodak’s history has become、

  A.A burden.

  B.A mirror.

  C.A joke.

  D.A challeng

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• 7What was Kodak’s fatal mistake、

  A.Its blind faith in traditional photography.

  B.Its failure to see Fuji photo’s emergence.

  C.Its refusal to sponsor the 1984 Olympics.

  D.Its overconfidence in its corporate cultur

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