大学英语大学英语大学英语四级(CET4)2008年6月大学英语四级(CET-4)A卷试题

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• 1Television is an attractive advertising medium in that_____________.

  A.it has large audiences

  B.it appeals to housewives

  C.it helps build up a company's reputation

  D.it is affordable to most advertisers

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• 2With the increase in the number of TV channels_________.

  A.the cost of TV advertising has decreased

  B.the nuiflber of TV viewers has increased

  C.advertisers' interest in other media has decreased

  D.the number of TV ads people can see has increased

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• 3Compared with television, newspapers as an advertising medium_________________.

  A.earn a larger annual ad revenue

  B.convey more detailed messages

  C.use more production techniques

  D.get messages out more effectively

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• 4Advertising on radio continues to grow because ___________.

  A.more local radio stations have been set up

  B.modern technology makes it more entertaining

  C.it provides easy access to consumers

  D.it has been revolutionized by Internet radio.

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• 5Magazines are seen by advertisers as an efficient way to___________.

  A.reach target audiences

  B.modern technology makes it more entertaining

  C.appeal to educated people.

  D.convey all kinds of messages

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• 6Oui-of-home advertising has become more effective because_______

  A.billboards can be replaced within two hours

  B.consumers travel more now ever before

  C.such ads have been made much more attractive

  D.the pace of urban life is much faster nowadays

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• 7The challenge to Internet advertisers is to create ads that are___________.

  A.quick to update

  B.pleasant to look at

  C.easy to remember

  D.convenient to access

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• 8Section A

  A.Give his ankle a good rest.

  B.Treat his injury immediately.

  C.Continue his regular activities.

  D.Be careful when climbing steps.

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• 9Question 19 to 22 are based on the passage you have just heard.

  A.a notice by the electricity board.

  B.ads promoting electric appliances.

  C.the description of a thief in disguise.

  D.B.ads promoting electric appliances.C.the description of a thief in disguis

  E.D.a new policy on pensioners'welfare.

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• 10Section B                                        Passage OneQuestion 26 to 28 are based on the passage you have just heard.

  A.The lack of time

  B.The quality of life.

  C.The frustrations at work.

  D.The pressure on working families.

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