2019年翻译资格考试三级口译练习题：客户沟通

　　通过电脑网络，企业可以迅速而直接地与潜在的顾客进行沟通。互联网促销宣传方式包括广告、赞助以及各种促销活动，如竞赛、优惠券、回馈等。

　　成功运作的网站在传递广告信息时，巧妙地把促销宣传与其他内容融为一体。为了提高网站访问率、培养顾客对产品的信赖，各企业不断提供与顾客互动机会。

　　既然广告的主要目的是促销商品，广告商就不总是寻求消费者的最大利益。有些广告是在欺骗公众，如：演员装扮成医生来促销保健品。

　　做广告是要花钱的。当消费者每次在买他们在广告上所看的商品的时候也就支付了电视节目的费用。产品的广告费都加载了消费者要付的成本上。

　　参考译文

　　By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships, and sales promotion like contests, coupons, and rebates.

　　Successful websites combine promotional and non-promotional information indirectly when delivering the advertising messages. To encourage visits to their sites and to create customer loyalty, companies provide many opportunities for intension.

　　Since the main purpose of advertising is to sell goods, the advertise is not always looking out for the best interests of the consumer. Some advertising is cheating the public, such as actors dressed as doctors promoting health products.

　　It costs money to advertise. Consumers pay for television programs every time they buy a product they see advertised. The cost of advertising a product is added to its cost to consumers.