Reebok’s view that “consumers judge the quality of the brand by the quality of its distribution” (Line 5, Par

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• 1One reason why Reebok’s managerial personnel don’t like their shoes to be called “footwear for yuppies” is that ________.

  A.they believe that their shoes are popular with people of different age groups

  B.new production lines have been added to produce inexpensive shoes

  C.“yuppies” usually evokes a negative image

  D.the term makes people think of prohibitive prices

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• 2Which of the following statements is TRUE according to the passage、

  A.The decline of public transportation accounts for increased car use in Western Europe.

  B.Cars are popular in Western Europe even though fuel prices are fairly high.

  C.The reduction of vehicle use is the only sustainable option in densely populated Western Europe.

  D.Western European oil companies cannot sustain the cost of developing new-type fuels.

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• 3Which of the following is practical but only makes a marginal contribution to solving the problem of greenhouse emissions、

  A.The use of fuels other than gasoline.

  B.Improved energy efficiency.

  C.The introduction of less polluting driving systems.

  D.Reducing car use by carpooling.

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• 4Which of the following is the best solution to the problems mentioned in the passage、

  A.The designing of highly efficient car engines.

  B.A reduction of vehicle use in cities.

  C.The development of electric cars.

  D.The use of less polluting fuels.

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• 5The U.S. has to deal with the problems arising from vehicle use because ________.

  A.most Americans are reluctant to switch to public transportation systems

  B.the present level of oil prices is considered unacceptable

  C.other countries will protest its increasing greenhouse emissions

  D.it should take a lead in conserving natural resources

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• 6Reebok once had to limit the number of its distributors because ________.

  A.its supply of products fell short of demand

  B.too many distributors would cut into its profits

  C.the reduction of distributors could increase its share of the market

  D.it wanted to enhance consumer confidence in its products

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• 7Although the Reebok Company has solved the problem of fulfilling its orders, it ________.

  A.does not want to further expand its retailing network

  B.still limits the number of shoes supplied to stores

  C.is still particular about who sells its products

  D.still carefully chooses the manufacturers of its products

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• 8What lesson has Reebok learned from Nike’s distribution problems、

  A.A company should not sell its high quality shoes in discount stores.

  B.A company should not limit its distribution network.

  C.A company should do follow-up surveys of its products.

  D.A company should correctly evaluate the impact of a new craze on the market.

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• 9For many patients, institutional care is the most ________ and beneficial form of care.

  A.pertinent

  B.appropriate

  C.acute

  D.persistent

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• 10Among all the changes resulting from the ________ entry of women into the work force, the transformation that has occurred in the women themselves is not the least important.

  A.massive

  B.quantitative

  C.surplus

  D.formidable

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