What lesson has Reebok learned from Nike’s distribution problems、

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• 1Although the Reebok Company has solved the problem of fulfilling its orders, it ________.

  A.does not want to further expand its retailing network

  B.still limits the number of shoes supplied to stores

  C.is still particular about who sells its products

  D.still carefully chooses the manufacturers of its products

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• 2Reebok once had to limit the number of its distributors because ________.

  A.its supply of products fell short of demand

  B.too many distributors would cut into its profits

  C.the reduction of distributors could increase its share of the market

  D.it wanted to enhance consumer confidence in its products

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• 3Reebok’s view that “consumers judge the quality of the brand by the quality of its distribution” (Line 5, Par

  A.2) implies that ________.A.the quality of a brand is measured by the service quality of the store selling it

  B.the quality of a product determines the quality of its distributors

  C.the popularity of a brand is determined by the stores that sell it

  D.consumers believe that first-rate products are only sold by high-quality stores

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• 4One reason why Reebok’s managerial personnel don’t like their shoes to be called “footwear for yuppies” is that ________.

  A.they believe that their shoes are popular with people of different age groups

  B.new production lines have been added to produce inexpensive shoes

  C.“yuppies” usually evokes a negative image

  D.the term makes people think of prohibitive prices

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• 5Which of the following statements is TRUE according to the passage、

  A.The decline of public transportation accounts for increased car use in Western Europe.

  B.Cars are popular in Western Europe even though fuel prices are fairly high.

  C.The reduction of vehicle use is the only sustainable option in densely populated Western Europe.

  D.Western European oil companies cannot sustain the cost of developing new-type fuels.

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• 6For many patients, institutional care is the most ________ and beneficial form of care.

  A.pertinent

  B.appropriate

  C.acute

  D.persistent

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• 7Among all the changes resulting from the ________ entry of women into the work force, the transformation that has occurred in the women themselves is not the least important.

  A.massive

  B.quantitative

  C.surplus

  D.formidable

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• 8Mr. Smith became very ________ when it was suggested that he had made a mistake.

  A.ingenious

  B.empirical

  C.objective

  D.indignant

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• 9Rumours are everywhere, spreading fear, damaging reputations, and turning calm situations into ________ ones.

  A.turbulent

  B.tragic

  C.vulnerable

  D.suspicious

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• 10The ________ cycle of life and death is a subject of interest to scientists and philosophers alike.

  A.incompatible

  B.exceeding

  C.instantaneous

  D.eternal

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