According to the passage, “to move as much of these goods as possible” (Lines 3-4, Par

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• 1What was the main concern of industrialists before the marketing concept was widely accepted、

  A.The needs of the market.

  B.The efficiency of production.

  C.The satisfaction of the user.

  D.The preferences of the dealer.

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• 2The marketing concept discussed in the passage is, in essence, ________.

  A.the practice of turning goods into money

  B.making goods available for purchase

  C.the customer-centred approach

  D.a form of persuasive salesmanship

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• 3We can learn from the passage that the two talk shows ________.

  A.have monopolized the talk show circuit

  B.exploit the weaknesses in human nature

  C.appear at different times of the day

  D.are targeted at different audiences

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• 4Despite their different approaches, the two talk shows are both ________.

  A.ironical

  B.sensitive

  C.instructive

  D.cynical

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• 5Which of the following is likely to be a topic of the Oprah Winfrey show、

  A.A new type of robot.

  B.Racist hatred.

  C.Family budget planning.

  D.C.Family budget planning.D.Street violenc

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• 6What does the restoration of the Classic Coke best illustrate、

  A.Traditional goods have a stronger appeal to the majority of people.

  B.It takes time for a new product to be accepted by the publi

  C.C.Consumers with conservative tastes are often difficult to please.

  D.Products must be designed to suit the taste of the consumer.

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• 7In discussing the marketing concept, the author focuses on ________.

  A.its main characteristic

  B.its social impact

  C.its possible consequence

  D.its theoretical basis

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• 8In the eyes of the author, conventional opinion on conflict is ________.

  A.wrong

  B.oversimplified

  C.misleading

  D.unclear

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• 9Professor Charles R. Schwenk’s research shows ________.

  A.the advantages and disadvantages of conflict

  B.the real value of conflict

  C.the difficulty in determining the optimal level of conflict

  D.the complexity of defining the roles of conflict

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• 10We can learn from Schwenk’s research that ________.

  A.a person’s view of conflict is influenced by the purpose of his organization

  B.conflict is necessary for managers of for-profit organizations

  C.different people resolve conflicts in different ways

  D.it is impossible for people to avoid conflict

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