Professor Charles R. Schwenk’s research shows ________.

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• 1In the eyes of the author, conventional opinion on conflict is ________.

  A.wrong

  B.oversimplified

  C.misleading

  D.unclear

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• 2In discussing the marketing concept, the author focuses on ________.

  A.its main characteristic

  B.its social impact

  C.its possible consequence

  D.its theoretical basis

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• 3What does the restoration of the Classic Coke best illustrate、

  A.Traditional goods have a stronger appeal to the majority of people.

  B.It takes time for a new product to be accepted by the publi

  C.C.Consumers with conservative tastes are often difficult to please.

  D.Products must be designed to suit the taste of the consumer.

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• 4According to the passage, “to move as much of these goods as possible” (Lines 3-4, Par

  A.1) means “________”.A.to sell the largest possible amount of goods

  B.to transport goods as efficiently as possible

  C.to dispose of these goods in large quantities

  D.to redesign these goods for large-scale production

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• 5What was the main concern of industrialists before the marketing concept was widely accepted、

  A.The needs of the market.

  B.The efficiency of production.

  C.The satisfaction of the user.

  D.The preferences of the dealer.

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• 6We can learn from Schwenk’s research that ________.

  A.a person’s view of conflict is influenced by the purpose of his organization

  B.conflict is necessary for managers of for-profit organizations

  C.different people resolve conflicts in different ways

  D.it is impossible for people to avoid conflict

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• 7The passage suggests that in for-profit organizations ________.

  A.there is no end of conflict

  B.expression of different opinions is encouraged

  C.decisions must be justifiable

  D.success lies in general agreement

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• 8People working in a not-for-profit organization ________.

  A.seem to be difficult to satisfy

  B.are free to express diverse opinions

  C.are less effective in making decisions

  D.find it easier to reach agreement

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• 9We learn from the passage that olestra is a substance that ________.

  A.contains plenty of nutrients

  B.renders foods calorie-free while retaining their vitamins

  C.makes foods easily digestible

  D.makes foods fat-free while keeping them delicious

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• 10The result of the search for an easily digestible fat turned out to be ________.

  A.commercially useless

  B.just as anticipated

  C.somewhat controversial

  D.quite unexpected

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