The problem with the reading course as mentioned in the first paragraph is that ________.

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• 1The passage is mainly about ________.

  A.how to make a wise buying decision

  B.ways to protect the interests of the consumer

  C.the positive and negative aspects of advertising

  D.the function of advertisements in promoting sales

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• 2It can be inferred from the passage that a smart consumer should ________.

  A.think carefully about the benefits described in the advertisements

  B.guard against the deceiving nature of advertisements

  C.be familiar with various advertising strategies

  D.avoid buying products that have strong emotional appeal

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• 3The passage tells us that ________.

  A.sometimes advertisements really sell what the consumer needs

  B.advertisements occasionally force consumers into buying things they don’t need

  C.the buying motives of consumers are controlled by advertisements

  D.fire insurance is seldom a worthwhile investment

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• 4The reason why the bread advertisement is misleading is that ________.

  A.thin slices of bread could contain more calories

  B.the loaf was cut into regular slices

  C.the bread was not genuine bread

  D.the total number of calories in the loaf remained the same

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• 5Advertising can persuade the consumer to buy worthless products by ________.

  A.stressing their high quality

  B.convincing him of their low price

  C.maintaining a balance between quality and price

  D.appealing to his buying motives

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• 6The teaching of reading will be successful if ________.

  A.teachers can improve conditions at school for the students

  B.teachers can enable students to develop their own way of reading

  C.teachers can devise the most efficient system for reading

  D.teachers can make their teaching activities observable

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• 7The word “scrutiny” (Line 3, Par

  A.3) most probably means “________”.A.inquiry

  B.observation

  C.control

  D.suspicion

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• 8According to the passage, learning to read will no longer be a difficult task when ________.

  A.children become highly motivated

  B.teacher and learner roles are interchangeable

  C.teaching helps children in the search for knowledge

  D.reading enriches children’s experience

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• 9The main idea of the passage is that ________.

  A.teachers should do as little as possible in helping students learn to read

  B.teachers should encourage students to read as widely as possible

  C.reading ability is something acquired rather than taught

  D.reading is more complicated than generally believed

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• 10A person’s calorie requirements vary ________ his life.

  A.across

  B.throughout

  C.over

  D.within

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