It can be inferred from the passage that a smart consumer should ________.

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• 1The passage tells us that ________.

  A.sometimes advertisements really sell what the consumer needs

  B.advertisements occasionally force consumers into buying things they don’t need

  C.the buying motives of consumers are controlled by advertisements

  D.fire insurance is seldom a worthwhile investment

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• 2The reason why the bread advertisement is misleading is that ________.

  A.thin slices of bread could contain more calories

  B.the loaf was cut into regular slices

  C.the bread was not genuine bread

  D.the total number of calories in the loaf remained the same

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• 3Advertising can persuade the consumer to buy worthless products by ________.

  A.stressing their high quality

  B.convincing him of their low price

  C.maintaining a balance between quality and price

  D.appealing to his buying motives

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• 4It can be inferred from the passage that the author believes ________.

  A.Americans are more ambitious than people in other countries

  B.in many countries success often depends on one’s social status

  C.American businesses are more democratic than those in other countries

  D.businesses in other countries are not as competitive as those in America

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• 5Government is believed to differ strikingly from business in that government is characterized by ________.

  A.its absolute control of power

  B.its function in preserving personal freedom

  C.its role in protecting basic American values

  D.its democratic way of exercising leadership

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• 6The passage is mainly about ________.

  A.how to make a wise buying decision

  B.ways to protect the interests of the consumer

  C.the positive and negative aspects of advertising

  D.the function of advertisements in promoting sales

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• 7The problem with the reading course as mentioned in the first paragraph is that ________.

  A.it is one of the most difficult school courses

  B.students spend endless hours in reading

  C.reading tasks are assigned with little guidance

  D.too much time is spent in teaching about reading

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• 8The teaching of reading will be successful if ________.

  A.teachers can improve conditions at school for the students

  B.teachers can enable students to develop their own way of reading

  C.teachers can devise the most efficient system for reading

  D.teachers can make their teaching activities observable

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• 9The word “scrutiny” (Line 3, Par

  A.3) most probably means “________”.A.inquiry

  B.observation

  C.control

  D.suspicion

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• 10According to the passage, learning to read will no longer be a difficult task when ________.

  A.children become highly motivated

  B.teacher and learner roles are interchangeable

  C.teaching helps children in the search for knowledge

  D.reading enriches children’s experience

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