What does the author say about straight, horizontal bars painted across roads、

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• 1The American Automobile Association Foundation for Traffic Safety plans to ________.

  A.try out the Japanese method in certain areas

  B.change the road signs across the country

  C.replace straight, horizontal bars with chevrons

  D.repeat the Japanese road patterns

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• 2The advantage of chevrons over straight, horizontal bars is that the former ________.

  A.can keep drivers awake

  B.can cut road accidents in half

  C.will have a longer effect on drivers

  D.will look more attractive

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• 3On roads painted with chevrons, drivers tend to feel that ________.

  A.they should avoid speed-related hazards

  B.they are driving in the wrong lane

  C.they should slow down their speed

  D.they are approaching the speed limit

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• 4The passage mainly discusses ________.

  A.a new way of highway speed control

  B.a new pattern for painting highways

  C.a new approach to training drivers

  D.a new type of optical illusion

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• 5Which of the following best describes the author’s tone in this passage、

  A.Optimistic.

  B.Critical.

  C.B.Critical.C.Objective.

  D.Arbitrary.

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• 6What’s the author’s purpose in writing this passage、

  A.To show the inability of trains to compete with planes with respect to speed and convenience.

  B.To stress the influence of the automobile on America’s standard of convenience.

  C.To emphasize the function of travel agencies in market promotion.

  D.To illustrate the important role of persuasive communication in changing consumer attitudes.

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• 7It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that ________.

  A.trains were not suitable for short distance passenger transportation

  B.trains were not the fastest and most convenient form of transportation

  C.trains were not as fast and convenient as they used to be

  D.trains could not compete with planes in terms of luxury and convenience

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• 8To encourage consumers to travel by train, DDB Needham emphasized ________.

  A.the freedom and convenience provided on trains

  B.the practical aspects of train travel

  C.the adventurous aspects of train trips

  D.the safety and cleanliness of train trips

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• 9The train ads were placed among family-oriented TV programs involving nature and America because ________.

  A.they could focus on meaningful travel experiences

  B.they could increase the effectiveness of the TV programs

  C.their profits could be increased by some 15 percent

  D.most travel-lovers and nervous fliers were believed to be among the audiences

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• 10According to the passage, the Empire Builder enjoyed an increase in ridership and profits because ________.

  A.the attractiveness of its name and route was effectively advertised

  B.it provided an exciting travel experience

  C.its passengers could enjoy the great western outdoors

  D.it was widely advertised in newspapers and magazines in Chicago and Seattle

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