To encourage consumers to travel by train, DDB Needham emphasized ________.

试卷相关题目

• 1It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that ________.

  A.trains were not suitable for short distance passenger transportation

  B.trains were not the fastest and most convenient form of transportation

  C.trains were not as fast and convenient as they used to be

  D.trains could not compete with planes in terms of luxury and convenience

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• 2What’s the author’s purpose in writing this passage、

  A.To show the inability of trains to compete with planes with respect to speed and convenience.

  B.To stress the influence of the automobile on America’s standard of convenience.

  C.To emphasize the function of travel agencies in market promotion.

  D.To illustrate the important role of persuasive communication in changing consumer attitudes.

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• 3What does the author say about straight, horizontal bars painted across roads、

  A.They are falling out of use in the United States.

  B.They tend to be ignored by drivers in a short period of time.

  C.They are applicable only on broad roads.

  D.They cannot be applied successfully to traffic circles.

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• 4The American Automobile Association Foundation for Traffic Safety plans to ________.

  A.try out the Japanese method in certain areas

  B.change the road signs across the country

  C.replace straight, horizontal bars with chevrons

  D.repeat the Japanese road patterns

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• 5The advantage of chevrons over straight, horizontal bars is that the former ________.

  A.can keep drivers awake

  B.can cut road accidents in half

  C.will have a longer effect on drivers

  D.will look more attractive

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• 6The train ads were placed among family-oriented TV programs involving nature and America because ________.

  A.they could focus on meaningful travel experiences

  B.they could increase the effectiveness of the TV programs

  C.their profits could be increased by some 15 percent

  D.most travel-lovers and nervous fliers were believed to be among the audiences

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• 7According to the passage, the Empire Builder enjoyed an increase in ridership and profits because ________.

  A.the attractiveness of its name and route was effectively advertised

  B.it provided an exciting travel experience

  C.its passengers could enjoy the great western outdoors

  D.it was widely advertised in newspapers and magazines in Chicago and Seattle

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• 8The significance of Brocklehurst’s research is that ________.

  A.it suggested a way to keep some foods fresh without preservatives

  B.it discovered tiny globules in both cream and butter

  C.it revealed the secret of how bacteria multiply in cream and butter

  D.it found that cream and butter share the same chemical composition

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• 9According to the researchers, cream sours fast than butter because bacteria ________.

  A.are more evenly distributed in cream

  B.multiply more easily in cream than in butter

  C.live on less fat in cream than in butter

  D.produce less waste in cream than in butter

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• 10According to Brocklehurst, we can keep cream fresh by ________.

  A.removing its fat

  B.killing the bacteria

  C.reducing its water content

  D.altering its structure

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