According to the passage, the Empire Builder enjoyed an increase in ridership and profits because ________.

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• 1The train ads were placed among family-oriented TV programs involving nature and America because ________.

  A.they could focus on meaningful travel experiences

  B.they could increase the effectiveness of the TV programs

  C.their profits could be increased by some 15 percent

  D.most travel-lovers and nervous fliers were believed to be among the audiences

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• 2To encourage consumers to travel by train, DDB Needham emphasized ________.

  A.the freedom and convenience provided on trains

  B.the practical aspects of train travel

  C.the adventurous aspects of train trips

  D.the safety and cleanliness of train trips

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• 3It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that ________.

  A.trains were not suitable for short distance passenger transportation

  B.trains were not the fastest and most convenient form of transportation

  C.trains were not as fast and convenient as they used to be

  D.trains could not compete with planes in terms of luxury and convenience

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• 4What’s the author’s purpose in writing this passage、

  A.To show the inability of trains to compete with planes with respect to speed and convenience.

  B.To stress the influence of the automobile on America’s standard of convenience.

  C.To emphasize the function of travel agencies in market promotion.

  D.To illustrate the important role of persuasive communication in changing consumer attitudes.

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• 5What does the author say about straight, horizontal bars painted across roads、

  A.They are falling out of use in the United States.

  B.They tend to be ignored by drivers in a short period of time.

  C.They are applicable only on broad roads.

  D.They cannot be applied successfully to traffic circles.

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• 6The significance of Brocklehurst’s research is that ________.

  A.it suggested a way to keep some foods fresh without preservatives

  B.it discovered tiny globules in both cream and butter

  C.it revealed the secret of how bacteria multiply in cream and butter

  D.it found that cream and butter share the same chemical composition

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• 7According to the researchers, cream sours fast than butter because bacteria ________.

  A.are more evenly distributed in cream

  B.multiply more easily in cream than in butter

  C.live on less fat in cream than in butter

  D.produce less waste in cream than in butter

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• 8According to Brocklehurst, we can keep cream fresh by ________.

  A.removing its fat

  B.killing the bacteria

  C.reducing its water content

  D.altering its structure

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• 9The word “colonies” (Line 2, Par

  A.4) refers to ________.A.tiny globules

  B.watery regions

  C.bacteria communities

  D.little compartments

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• 10Commercial application of the research finding will be possible if salad cream can be made resistant to bacterial attack ________.

  A.by varying its chemical composition

  B.by turning it into a solid lump

  C.while keeping its structure unchanged

  D.while retaining its liquid form

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