The term “push promotion”（L. 3， P. 2） means.

试卷相关题目

• 1The author's attitude toward advertising can be characterized as

  A.admiring

  B.condemning

  C.uncertain

  D.inquisitive

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• 2It can be inferred from this passage that

  A.all the offspring have their mothers' genetic engineering

  B.part of the offspring have their mothers' genetic engineering

  C.none of the offspring have their mothers' genetic engineering

  D.half of the offspring have their mothers' genetic engineering

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• 3The FDA declares that the wrongfully sold piglets

  A.may have side effects on consumers

  B.may be harmful to consumers

  C.are safe to consumers

  D.may cause human illness

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• 4The 4th paragraph shows that the University of Illinois 

  A.was criticized by the FDA

  B.is in great trouble

  C.is required by the FDA to call back the sold piglets

  D.may have to pay the penalty

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• 5The purpose of the transgenic engineering research is to

  A.get pigs of larger size in a shorter time

  B.make sows produce more milk

  C.make cows produce more milk

  D.make pigs grow more lean meat

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• 6The author implies that advertising costs.

  A.should be discounted by the benefits of advertising to the consumer

  B.are greater for restaurants than for at home foods

  C.are much higher in the United Stated than any where else in the world

  D.cause highly processed foods to outsell unprocessed outsell foods

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• 7The purpose of the article is to

  A.warm about rising food advertising costs

  B.describe the costs of food advertising and the issues yet to be understood about its effects

  C.congratulate the food industry on its effective advertising

  D.calculate the final balance sheet for food advertising

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• 8According to the passage， all of the following are definitely false EXCEPT

  A.more food is advertised in newspapers than on television

  B.less money is spent advertising food than automobiles

  C.more of the food advertising budget is probably spent on push promotion than on television ads

  D.less money is spent on food store advertising than on clothing store ads

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• 9According to Hudson Institute researchers， the effect of the early retirement of qualified workers in the U.S. economy is

  A.constructive

  B.significant

  C.inconclusive

  D.detrimental

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• 10The older experienced workers in America tend to retire early because their prolonged service may

  A.do harm to younger generations

  B.end up with few or no benefits

  C.give play to their potentials

  D.shed light on social trends

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