The author implies that advertising costs.

试卷相关题目

• 1The term “push promotion”（L. 3， P. 2） means.

  A.coupon redemption

  B.retail advertising

  C.direct selling

  D.advertising in trade journals

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• 2The author's attitude toward advertising can be characterized as

  A.admiring

  B.condemning

  C.uncertain

  D.inquisitive

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• 3It can be inferred from this passage that

  A.all the offspring have their mothers' genetic engineering

  B.part of the offspring have their mothers' genetic engineering

  C.none of the offspring have their mothers' genetic engineering

  D.half of the offspring have their mothers' genetic engineering

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• 4The FDA declares that the wrongfully sold piglets

  A.may have side effects on consumers

  B.may be harmful to consumers

  C.are safe to consumers

  D.may cause human illness

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• 5The 4th paragraph shows that the University of Illinois 

  A.was criticized by the FDA

  B.is in great trouble

  C.is required by the FDA to call back the sold piglets

  D.may have to pay the penalty

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• 6The purpose of the article is to

  A.warm about rising food advertising costs

  B.describe the costs of food advertising and the issues yet to be understood about its effects

  C.congratulate the food industry on its effective advertising

  D.calculate the final balance sheet for food advertising

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• 7According to the passage， all of the following are definitely false EXCEPT

  A.more food is advertised in newspapers than on television

  B.less money is spent advertising food than automobiles

  C.more of the food advertising budget is probably spent on push promotion than on television ads

  D.less money is spent on food store advertising than on clothing store ads

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• 8According to Hudson Institute researchers， the effect of the early retirement of qualified workers in the U.S. economy is

  A.constructive

  B.significant

  C.inconclusive

  D.detrimental

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• 9The older experienced workers in America tend to retire early because their prolonged service may

  A.do harm to younger generations

  B.end up with few or no benefits

  C.give play to their potentials

  D.shed light on social trends

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• 10The second paragraph is written chiefly to show that

  A.there will be an acute labor shortage in the near future

  B.baby-boomers contribute much to the US economic output

  C.government policies concerning older people are out-dated

  D.older workers are enthusiastic about collecting social benefits

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