The purpose of the article is to

试卷相关题目

• 1The author implies that advertising costs.

  A.should be discounted by the benefits of advertising to the consumer

  B.are greater for restaurants than for at home foods

  C.are much higher in the United Stated than any where else in the world

  D.cause highly processed foods to outsell unprocessed outsell foods

  开始考试点击查看答案
• 2The term “push promotion”（L. 3， P. 2） means.

  A.coupon redemption

  B.retail advertising

  C.direct selling

  D.advertising in trade journals

  开始考试点击查看答案
• 3The author's attitude toward advertising can be characterized as

  A.admiring

  B.condemning

  C.uncertain

  D.inquisitive

  开始考试点击查看答案
• 4It can be inferred from this passage that

  A.all the offspring have their mothers' genetic engineering

  B.part of the offspring have their mothers' genetic engineering

  C.none of the offspring have their mothers' genetic engineering

  D.half of the offspring have their mothers' genetic engineering

  开始考试点击查看答案
• 5The FDA declares that the wrongfully sold piglets

  A.may have side effects on consumers

  B.may be harmful to consumers

  C.are safe to consumers

  D.may cause human illness

  开始考试点击查看答案
• 6According to the passage， all of the following are definitely false EXCEPT

  A.more food is advertised in newspapers than on television

  B.less money is spent advertising food than automobiles

  C.more of the food advertising budget is probably spent on push promotion than on television ads

  D.less money is spent on food store advertising than on clothing store ads

  开始考试点击查看答案
• 7According to Hudson Institute researchers， the effect of the early retirement of qualified workers in the U.S. economy is

  A.constructive

  B.significant

  C.inconclusive

  D.detrimental

  开始考试点击查看答案
• 8The older experienced workers in America tend to retire early because their prolonged service may

  A.do harm to younger generations

  B.end up with few or no benefits

  C.give play to their potentials

  D.shed light on social trends

  开始考试点击查看答案
• 9The second paragraph is written chiefly to show that

  A.there will be an acute labor shortage in the near future

  B.baby-boomers contribute much to the US economic output

  C.government policies concerning older people are out-dated

  D.older workers are enthusiastic about collecting social benefits

  开始考试点击查看答案
• 10When mentioning “the ongoing stock market on Wall Street”， the writer

  A.is calling attention to the privileges to which baby-boomers are entitled

  B.is calling for the government to take countermeasures against labor shortage

  C.is refuting a notion about experienced workers' early retirement

  D.is justifying the ineffectiveness of federal tax and benefit policies

  开始考试点击查看答案