公共课考研英语英语2011年全国硕士研究生入学统一考试英语试题

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• 11Consumers may create “earned” media when they are

  A.obscssed with online shopping at certain Web sites.

  B.inspired by product-promoting e-mails sent to them.

  C.eager to help their friends promote quality products.

  D.enthusiastic about recommending their favorite products.

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• 12According to Paragraph 2，sold media feature

  A.a safe business environment.

  B.random competition.

  C.strong user traffic.

  D.flexibility in organization.

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• 13The author indicates in Paragraph 3 that earned media

  A.invite constant conflicts with passionate consumers.

  B.can be used to produce negative effects in marketing.

  C.may be responsible for fiercer competition.

  D.deserve all the negative comments about them.

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• 14Toyota Motor‘s experience is cited as an example of

  A.responding effectively to hijacked media.

  B.persuading customers into boycotting products.

  C.cooperating with supportive consumers.

  D.taking advantage of hijacked media.

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• 15Which of the following is the text mainly about ？

  A.Alternatives to conventional paid media.

  B.Conflict between hijacked and earned media.

  C.Dominance of hijacked media.

  D.Popularity of owned media.

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• 16Jennifer Senior suggests in her article that raising a child can bring

  A.temporary delight

  B.enjoyment in progress

  C.happiness in retrospect

  D.lasting reward

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• 17We learn from Paragraph 2 that

  A.celebrity moms are a permanent source for gossip.

  B.single mothers with babies deserve greater attention.

  C.news about pregnant celebrities is entertaining.

  D.having children is highly valued by the public.

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• 18It is suggested in Paragraph 3 that childless folks

  A.are constantly exposed to criticism.

  B.are largely ignored by the media.

  C.fail to fulfill their social responsibilities.

  D.are less likely to be satisfied with their lif

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• 19According to Paragraph 4， the message conveyed by celebrity magazines is

  A.soothing.

  B.ambiguous.

  C.compensatory.

  D.misleading.

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• 20Which of the following can be inferred from the last paragraph？

  A.Having children contributes little to the glamour of celebrity moms.

  B.Celebrity moms have influenced our attitude towards child rearing.

  C.Having children intensifies our dissatisfaction with life.

  D.We sometimes neglect the happiness from child rearing.

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