Consumers may create “earned” media when they are

试卷相关题目

• 1Which of the following is the best title for the text？

  A.CEOs： Where to Go？

  B.CEOs： All the Way Up？

  C.Top Managers Jump without a Net

  D.The Only Way Out for Top Performers

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• 2It can be inferred from the last paragraph that

  A.top performers used to cling to their posts.

  B.loyalty of top performers is getting out-dated.

  C.top performers care more about reputations.

  D.it‘s safer to stick to the traditional rules.

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• 3The word “poached” （Line 3， Paragraph 4） most probably means

  A.approved of.

  B.attended to.

  C.hunted for.

  D.guarded against.

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• 4According to Paragraph 2， senior executives‘ quitting may be spurred by

  A.their expectation of better financial status.

  B.their need to reflect on their private life.

  C.their strained relations with the boards.

  D.their pursuit of new career goals.

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• 5When McGee announced his departure， his manner can best be described as being

  A.arrogant.

  B.frank.

  C.self-centere

  D.D.impulsiv

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• 6According to Paragraph 2，sold media feature

  A.a safe business environment.

  B.random competition.

  C.strong user traffic.

  D.flexibility in organization.

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• 7The author indicates in Paragraph 3 that earned media

  A.invite constant conflicts with passionate consumers.

  B.can be used to produce negative effects in marketing.

  C.may be responsible for fiercer competition.

  D.deserve all the negative comments about them.

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• 8Toyota Motor‘s experience is cited as an example of

  A.responding effectively to hijacked media.

  B.persuading customers into boycotting products.

  C.cooperating with supportive consumers.

  D.taking advantage of hijacked media.

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• 9Which of the following is the text mainly about ？

  A.Alternatives to conventional paid media.

  B.Conflict between hijacked and earned media.

  C.Dominance of hijacked media.

  D.Popularity of owned media.

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• 10Jennifer Senior suggests in her article that raising a child can bring

  A.temporary delight

  B.enjoyment in progress

  C.happiness in retrospect

  D.lasting reward

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