The author indicates in Paragraph 3 that earned media

试卷相关题目

• 1According to Paragraph 2，sold media feature

  A.a safe business environment.

  B.random competition.

  C.strong user traffic.

  D.flexibility in organization.

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• 2Consumers may create “earned” media when they are

  A.obscssed with online shopping at certain Web sites.

  B.inspired by product-promoting e-mails sent to them.

  C.eager to help their friends promote quality products.

  D.enthusiastic about recommending their favorite products.

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• 3Which of the following is the best title for the text？

  A.CEOs： Where to Go？

  B.CEOs： All the Way Up？

  C.Top Managers Jump without a Net

  D.The Only Way Out for Top Performers

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• 4It can be inferred from the last paragraph that

  A.top performers used to cling to their posts.

  B.loyalty of top performers is getting out-dated.

  C.top performers care more about reputations.

  D.it‘s safer to stick to the traditional rules.

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• 5The word “poached” （Line 3， Paragraph 4） most probably means

  A.approved of.

  B.attended to.

  C.hunted for.

  D.guarded against.

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• 6Toyota Motor‘s experience is cited as an example of

  A.responding effectively to hijacked media.

  B.persuading customers into boycotting products.

  C.cooperating with supportive consumers.

  D.taking advantage of hijacked media.

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• 7Which of the following is the text mainly about ？

  A.Alternatives to conventional paid media.

  B.Conflict between hijacked and earned media.

  C.Dominance of hijacked media.

  D.Popularity of owned media.

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• 8Jennifer Senior suggests in her article that raising a child can bring

  A.temporary delight

  B.enjoyment in progress

  C.happiness in retrospect

  D.lasting reward

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• 9We learn from Paragraph 2 that

  A.celebrity moms are a permanent source for gossip.

  B.single mothers with babies deserve greater attention.

  C.news about pregnant celebrities is entertaining.

  D.having children is highly valued by the public.

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• 10It is suggested in Paragraph 3 that childless folks

  A.are constantly exposed to criticism.

  B.are largely ignored by the media.

  C.fail to fulfill their social responsibilities.

  D.are less likely to be satisfied with their lif

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