Why did Riskey have the Frito-Lay logo redesigned、

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• 1One of the assumptions on which Frito-Lay bases its development strategy is that_______.

  A.consumers worldwide today are attracted by global brands

  B.local brands cannot compete successfully with American brands

  C.products suiting Chinese consumers’ needs bring more profits

  D.products identified as American will have promising market value

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• 2What do we learn about Frito-Lay from Paragraph 2、

  A.Its products used to be popular among overseas consumers.

  B.Its expansion has caused fierce competition in the snack market.

  C.It gives half of its annual profits to its parent company.

  D.It needs to turn to the word market for development.

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• 3It is the belief of Frito-Lay’s head of global marketing that______.

  A.potato chips can hardly be used as a weapon to dominate the world market

  B.their company must find new ways to promote domestic sales.

  C.the light golden color enhances the charm of their company’s potato chips

  D.people all over the world enjoy eating their company’s potato chips

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• 4Many of the scientists and engineers are judged _________ how great their achievementsare.

  A.in spite of

  B.in ways of

  C.in favor of

  D.in terms of

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• 5They worked together and so _________ the task in a month.

  A.carried out

  B.carried through

  C.carried on

  D.carried off

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• 6Frito-Lay's executives claim that the promoting of American food in the international market _______.

  A.won’t affect the eating habits of the local people

  B.will lead to economic imperialism

  C.will be in the interest of the local people

  D.won’t spoil the taste of their chips

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• 7The passage is mainly about______

  A.the benefits of manageable stress

  B.how to avoid stressful situations

  C.how to cope with stress effectively

  D.the effects of stress hormones on memory

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• 8The word “shun” (Line 1, Par

  A.1) most probably means________.A.cut down on

  B.stay away from

  C.run out of

  D.put up with

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• 9We can conclude from the study of the 158 nurses in 2001 that_______

  A.people under stress tend to have a poor memory

  B.people who can’t get their job done experience more stress

  C.doing challenging work may be good for one’s health

  D.stress will weaken the body’s defense against germs

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• 10In the experiment described in Paragraph 3, the video-watchers experienced a downturn in theantibody because______.

  A.the video was not enjoyable at all

  B.the outcome was beyond their control

  C.they knew little about surgical procedures

  D.they felt no pressure while watching the video

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