The word “poached” （Line 3， Paragraph 4） most probably means

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• 1According to Paragraph 2， senior executives‘ quitting may be spurred by

  A.their expectation of better financial status.

  B.their need to reflect on their private life.

  C.their strained relations with the boards.

  D.their pursuit of new career goals.

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• 2When McGee announced his departure， his manner can best be described as being

  A.arrogant.

  B.frank.

  C.self-centere

  D.D.impulsiv

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• 3Regarding Gilbert‘s role in revitalizing the Philharmonic， the author feels

  A.doubtful.

  B.enthusiasti

  C.C.confident.

  D.puzzled.

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• 4According to the text， which of the following is true of recordings？

  A.They are often inferior to live concerts in quality.

  B.They are easily accessible to the general publi

  C.C.They help improve the quality of music.

  D.They have only covered masterpieces.

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• 5The author believes that the devoted concertgoers

  A.ignore the expenses of live performances.

  B.reject most kinds of recorded performances.

  C.exaggerate the variety of live performances.

  D.overestimate the value of live performances.

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• 6It can be inferred from the last paragraph that

  A.top performers used to cling to their posts.

  B.loyalty of top performers is getting out-dated.

  C.top performers care more about reputations.

  D.it‘s safer to stick to the traditional rules.

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• 7Which of the following is the best title for the text？

  A.CEOs： Where to Go？

  B.CEOs： All the Way Up？

  C.Top Managers Jump without a Net

  D.The Only Way Out for Top Performers

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• 8Consumers may create “earned” media when they are

  A.obscssed with online shopping at certain Web sites.

  B.inspired by product-promoting e-mails sent to them.

  C.eager to help their friends promote quality products.

  D.enthusiastic about recommending their favorite products.

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• 9According to Paragraph 2，sold media feature

  A.a safe business environment.

  B.random competition.

  C.strong user traffic.

  D.flexibility in organization.

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• 10The author indicates in Paragraph 3 that earned media

  A.invite constant conflicts with passionate consumers.

  B.can be used to produce negative effects in marketing.

  C.may be responsible for fiercer competition.

  D.deserve all the negative comments about them.

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